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Form Shortening

Create optimized forms that autofill information from HubSpot's commercial database behind the scenes — and convert better.

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  • Optimize your forms based on known enrichment data — whether the visitor is in your Smart CRM or not

  • Improve data accuracy with enrichment data

  • Increase conversions by removing unnecessary form fields

Capture more leads without sacrificing data.

Forms are the gateways to your sales team’s leads. Too many form fields and your website visitors won’t fill them out. Not enough questions, and your sales reps will reject leads because they won’t have enough information.
 
With form shortening, you get the best of both worlds by making your forms shorter with HubSpot's global enrichment database. You still get the data you need to understand, score, and route your leads quickly and accurately.

  1. Enhance the user experience.

    Traditional websites serve generic content and form experiences. We can do better. New website visitors not already in your Smart CRM simply enter their business email address into a form. On the backend, if their data is present within the HubSpot dataset, that data is automatically enriched into the form's fields. The result? A shorter form where only fields not in the data set will be shown to the user.

  2. Improve data accuracy with form autocomplete.

    Different people from the same company may fill out a form slightly differently, creating data entry errors. Form shortening uses enrichment data to autocomplete known fields. All the visitor has to do is complete the remaining fields.

  3. Increase lead generation efficiency.

    The more fields there are to fill out in a form, the less likely it'll be completed. Reducing the effort for your visitors to complete a form by automatically filling in known fields.

  4. Form optimizations made easy.

    For really large business projects, designers and conversion rate optimization experts will pour countless hours to optimize a user’s experience with forms. Get similar results with a toggle of a button.

Have questions? Give us a call and we'll walk you through it.

+1 888 482 7768

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