Structure your CRM data how you actually use it.
If your company’s data can’t be bucketed under categories like contacts, companies, or deals, this one's for you. With custom objects, you can easily organize the information you need to do your job, right inside your CRM.
Embrace flexibility to name the object, determine its properties, and associate it with other objects. Custom objects work just like standard objects in your CRM, so your team doesn’t have to conquer a steep learning curve to leverage better data.
Stop working to store your data — store your data so it works for you.