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WhatsApp Integration

Easily connect your WhatsApp Business account to HubSpot to seamlessly communicate with your customers, track conversations, and build stronger relationships.

  • Manage all your WhatsApp messages from your shared inbox

  • Target customers with automated messages to keep them engaged and informed

  • View all WhatsApp conversations and get full visibility into how customers are interacting with your brand

  1. Meet your customers right where they are.

    Customers want to connect with brands the way they do with their friends and family: with ease and without friction. 

    With HubSpot’s WhatsApp integration, you can track all your customer conversations from one place, so your customer service and marketing teams never miss an incoming message.

  1. Connect with customers on the world's most popular messaging app.

    With over two billion monthly active users, WhatsApp has become the world's most popular messaging platform — and customers want to communicate with businesses on the channels they’re already using. Whether responding to an inquiry or following up about a purchase, you can communicate with them via WhatsApp using text, images, or videos, all from within HubSpot.
  2. Create delightful customer service experiences.

    Tracking customer conversations across channels can be difficult, time-consuming, and lead to poor customer experiences. With WhatsApp connected to HubSpot’s shared inbox, your team gets 360° context on each customer’s conversation history, helping you deliver a seamless service experience every time.
  3. Automate and personalize messages to build long-lasting customer relationships.

    Customers expect personalized messages and timely communication from brands. Using WhatsApp with your HubSpot customer platform allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Customers can respond to those messages, so you can have a two-way conversation with them and build a more human connection with customers at scale.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

[The WhatsApp integration] is ultra simple and efficient because our team doesn't have to learn a new chat tool or use their personal devices. With the same familiar shared inbox, you get to accommodate customers on their most accessible channel. Secret: the response time is unbeatable!

Ari Haas



Frequently Asked Questions

  • To use this feature, you need Professional or Enterprise versions of Marketing Hub or Service Hub, as well as a WhatsApp business account and phone number.

  • All WhatsApp messages and conversations are secure and between the business and the customer. This means that messages and conversations are secure and between only the business and the customer.

  • The official stance of WhatsApp is: “Businesses are required to obtain opt-in before sending proactive business-initiated messages to customers. Businesses can obtain opt-in in a multitude of ways, both on and off WhatsApp. Ultimately, we want to help people receive useful, expected information from businesses they want to hear from.”

    HubSpot will record customer opt-ins in your contact subscription preferences, and check opt-in status before sending outbound messages.

  • Popular features of HubSpot's WhatsApp integration include:

    • Manage incoming WhatsApp messages in the shared inbox.
    • Seamlessly track customer information through the HubSpot CRM.
    • Personalize WhatsApp templates with data from the HubSpot CRM.
    • Automatically send business-initiated WhatsApp messages following workflow templates.