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AI Visibility Tracking

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The AI visibility tracking tool monitors your brand score across ChatGPT, Gemini, and Perplexity and tells you exactly what to improve

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Try HubSpot AEO free. $50/mo after.

  • Know your AI visibility score and whether it is improving or declining over time

  • See exactly where competitors are getting cited and where your brand is getting passed over

  • Get specific recommendations grounded in your business, not category averages

aeo visibility dashboard

Buyers are asking AI. Are you the answer?

AI search is changing how buyers find and evaluate products. When someone asks an answer engine which brands to consider, the sources it cites become the shortlist. AI visibility is your measure of how often your brand earns a spot on that list, which engines are citing you, and what is driving or limiting your presence. HubSpot's AI visibility tool gives you a real-time score, shows you exactly how you stack up against competitors, and surfaces what to change so your brand starts appearing in more AI-generated responses. Get set up in minutes and start seeing your score right away.

4 steps to get the most out of AI visibility

Brand visibility dashboard
Track and improve your AI visibility score in one place.

Most marketers have no idea how their brand appears in AI responses or if it appears at all. Without a baseline, there’s no way to measure progress or justify investment.

HubSpot’s AEO dashboard gives you a single AI visibility score that tracks how often your brand is cited across ChatGPT, Perplexity, and Gemini. Monitor trends over time and respond quickly with actionable recommendations.



Citation analysis
See how your AEO strategy stacks up.    

Your brand might be showing up in AI answers, but so are your competitors. Not knowing where you stand leaves you in the dark while others gain ground.

HubSpot shows you your share of voice across answer engines. You can see exactly where you lead, where you’re falling behind, and which competitors are getting cited in your place.  

hubspot-aeo-citation-analysis
Know which sources are driving your AI visibility and where the gaps are.

Appearing in AI answers isn’t random. The sources answer engines cite determine which brands get recommended and which get passed over. Without knowing which domains and pages are driving your visibility, you are optimizing without the full picture.

HubSpot shows you which domains and pages answer engines reference most, whether your brand is mentioned in them, and where competitors are appearing instead. See exactly what is driving your visibility and where the gaps in your content coverage are.

hubspot aeo recommendations
Turn your AI visibility data into a clear optimization path.

Tracking your AI visibility is only useful if you know how to improve it. Without clear direction, most teams end up guessing, publishing random content, and hoping something sticks. HubSpot AEO analyzes your visibility data and surfaces specific, prioritized recommendations: new content to write, outreach opportunities to pursue, social content to publish, and YouTube topics to cover. Each recommendation shows you the reasoning behind it, so you understand why it's being suggested and can decide where to focus first.

Have questions? Give us a call and we'll walk you through it.

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Related Resources

If you’re interested in HubSpot AEO features like AI visibility, these related resources may also help.
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What is AEO?

A comprehensive intro guide into the world of answer engine optimization.
Read the AEO guide

Best AEO Software

See how HubSpot stacks up against Profound, Otterly, SE Ranking, and Semrush.
Compare AEO tools
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Improve Your AI Visibility Score

See practical steps grounded in how HubSpot tracks and improves its own AI visibility score.
Read the blog

Frequently Asked Questions

Get answers to questions about AI visibility in HubSpot AEO.

Brand visibility measures how frequently your brand appears in AI-generated responses for your tracked prompts. For example, if your brand is mentioned in 7 out of 10 responses, your visibility score is 70%.

How much does HubSpot AEO cost?
HubSpot AEO is available with a free trial, no additional HubSpot subscription required. Once your trial ends, ongoing access is  $50/month for 25 prompts across ChatGPT, Perplexity, and Gemini ($45 when you pay for the full year). You can purchase more prompts at any time.

Enterprise-grade AEO features are also included in Marketing Hub Pro and Enterprise.

Visibility tracking starts immediately after setup and refreshes daily across ChatGPT, Perplexity, and Gemini. That said, expect the first few weeks to be directional — data becomes more accurate and stable the longer it accumulates. Most users start drawing reliable conclusions within a few weeks of consistent tracking.

 

Yes. HubSpot AEO lets you add competitors and track how often your brand and competing brands appear across relevant prompts in answer engines like ChatGPT, Perplexity, and Gemini. It then compares visibility, share of voice, and citation patterns so you can see where competitors are outranking you and which sources are driving that advantage.

Most AEO tools show you where you stand. HubSpot connects that data to your CRM so your recommendations are informed by your actual business context, not category averages. For a full side-by-side comparison see our breakdown of the best AEO software.

HubSpot AEO tracks your brand visibility score and sentiment across ChatGPT, Gemini, and Perplexity. Each engine is tracked independently and displayed separately in your dashboard, so you can see where your brand performs strongly, where it is underperforming, and how each trends over time. Different answer engines behave differently. A brand that leads on ChatGPT can be invisible on Gemini for the same prompt. Now you can see exactly where you stand on each one

 

Your AI visibility score measures how often your brand appears in AI-generated answers across your tracked prompts. If your brand is mentioned in 7 out of 10 responses, your score is 70%. Scores above 67 are considered high, 34 to 66 medium, and below 34 low. Most brands start in the low to medium range. The score is most useful as a baseline to track improvement over time rather than a fixed benchmark

Yes. Whether you manage multiple domains, distinct brands, or sub-brands under one roof, HubSpot AEO has a setup that fits. Use prompt groups to separate visibility reporting by product or sub-brand, or configure dedicated tracking per brand using the Brands add-on. Each brand gets its own visibility data so you can manage and compare performance across your full portfolio in one place.

Popular Features in HubSpot

AI visibility is available in HubSpot AEO, with premium features available with a Marketing Hub subscription. Explore additional features below.