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What is HubSpot?

HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot customer platform has the marketing, sales, customer service, operations, and content management features you need to build the best experience for your customers.

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Explore All HubSpot Products

HubSpot Products
Marketing Hub®

Marketing Software for Small to Enterprise Businesses

Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.

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Sales Hub®

Sales Software for Small to Enterprise Businesses

Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

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Service Hub®

Service Software for Small to Enterprise Businesses

Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency.

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Content Hub

Content Marketing Software for Small to Enterprise Businesses

Content Hub is all-in-one, AI-powered content marketing software made for marketers to create, distribute and track content across multiple platforms and channels.

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  • Content Remix

    Effortlessly repurpose your valuable content to reach new channels and eliminate manual work.

  • Content Embed

    Produce personalized, reusable content fragments in HubSpot for seamless publishing on third-party sites.

  • Brand Voice

    Generate brand-aligned content at scale with HubSpot AI.

  • Memberships

    Create a personalized website experience with membership-based content. No plugins required.

  • Activity Logs

    Control user access and permissions and keep logs of website activity to protect your site.

  • Free Web Hosting

    Host your site on a fully managed and optimized infrastructure that scales with you.

  • Free SSL

    Secure your content and lead data with standard SSL on all HubSpot-hosted content.

  • Website Builder

    Customize your website with an easy-to-use drag-and-drop website builder.

  • Free CMS tools

    Start a blog or build a website from scratch with a best-in-class suite of content tools.

  • Single Sign On Integration

    Enable your users to log in quickly, conveniently, and securely using SSO.

  • Website Monitoring Tools for IT Teams

    Secure your business's online presence with uptime monitoring and threat detection.

  • Website Themes and Templates

    Customize your online presence with pre-built website themes and page templates.

  • AI Content Writer

    Ideate, create, and share content in a flash with AI-assisted writing.

  • AI Website Generator

    Easily create a website with a free AI builder that designs a single-page site from simple prompts.

  • Custom Domain Connection

    Boost brand trust and recognition by connecting your custom domain to your website for free.

  • Case Study Generator

    Publish case studies easily by uploading transcripts or notes to HubSpot and letting the case study generator do the work.

  • Podcast Software

    Create and publish podcasts effortlessly with HubSpot’s AI, generate scripts, and track impact with analytics.

  • AI Content Agent

    Scale your content creation efforts with an AI-powered expert that amplifies your marketing.

  • Content Personalization

    Use CRM data to scale and personalize marketing, connecting effectively with your audience.

Operations Hub®

Operations Software for Small to Enterprise Businesses

Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.

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Commerce Hub

Commerce Hub

Powerful and easy-to-use commerce tools to help your business bill your customers and collect revenue.

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  • Invoices

    Easily create, send, and track professional invoices from HubSpot’s customer platform.

  • Payment Links

    Create and share payment links to get paid faster in just a few clicks.

  • Subscriptions

    Automate subscriptions and billing with HubSpot, saving time and tracking recurring revenue efficiently.

  • Quotes

    Generate sales quotes, obtain e-signatures, and process payments directly where you manage your deals.

Customer Platform

HubSpot's Customer Platform Powered by Breeze

HubSpot's customer platform unifies marketing, sales, and service teams on an AI-powered Smart CRM, offering tools and integrations for the entire customer journey.

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  • Whatsapp Integration

    Connect WhatsApp Business to HubSpot for seamless customer communication, conversation tracking, and stronger relationships.

  • Sensitive Data

    Safely store and manage your sensitive data in HubSpot Smart CRM to enhance business processes securely.

  • Shared Inbox

    Centralize messaging tools in one inbox to streamline and personalize conversations with prospects and customers.

  • CRM Customization

    Customize your CRM to access essential data quickly, minimizing distractions and enhancing team efficiency for customer focus.

  • AI Summarization

    Enhance efficiency with AI in HubSpot for reporting, quick responses, and scalable support through summaries.

  • Breeze Copilot

    Enhance company and contact records to make data-driven decisions and convert top opportunities.

  • Data Enrichment

    Enhance company and contact records to make data-driven decisions and convert top opportunities.

  • Breeze AI

    Breeze is the complete AI solution to enhance productivity and growth, automate tasks, and quickly gain actionable insights.

  • Form Shortening

    Build optimized forms with Breeze Intelligence autofill to enhance conversion rates.

HubSpot Comparisons

Check out head-to-head comparisons of HubSpot’s marketing, customer service, sales, content management, and CRM features vs. other leading software platforms.

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  • Salesforce vs. HubSpot

    Decide which top-rated CRM and sales software is right for your growing business.

  • Pipedrive vs. HubSpot

    See how HubSpot and Pipedrive compare across some of the most critical CRM capabilities.

  • Mailchimp vs. HubSpot

    Determine what’s best for you and your team when evaluating marketing tools.

  • Wordpress vs. HubSpot

    Learn how CMS Hub takes the pain out of managing your site, and allows you to focus on growth.

  • Zoho vs. HubSpot

    Pick the CRM platform that streamlines operations and successes of every team of your business.

  • Marketo vs. HubSpot

    Choose the right Marketing Automation platform for your business.

  • Active Campaign vs. HubSpot

    See how these platforms stack up when it comes to building delightful customer experiences at scale.

  • Microsoft Dynamics vs. HubSpot

    Learn the importance of having centralized sales software by comparing HubSpot and Microsoft Dynamics.

  • Pardot vs. HubSpot

    Decide which top-rated marketing automation platform is right for your business.

  • Calendly vs. HubSpot

    Learn how HubSpot is a strong alternative and reduces busy work for sales and service reps.

  • Eloqua vs. HubSpot

    Compare marketing automation tools side-by-side to effectively manage marketing campaigns.

  • HubSpot vs. Zapier

    See which powerful integration solution is the best fit for your business.

  • Act On vs. HubSpot

    Determine the best marketing platform to power your business's growth.

  • Unbounce vs. HubSpot

    Choose the best landing page builder to generate leads and run successful marketing campaigns.

  • Insightly vs. HubSpot

    Evaluate two popular CRM options that best suit your needs.

  • Agile CRM vs. HubSpot

    Pick a CRM that helps you focus on building great relationships and winning new business.

  • Sitecore vs. HubSpot

    Influence how your customers view your business by choosing the best CMS to suit your needs.

  • Craft CMS vs. HubSpot

    See if an open-source or cloud-based CMS is best for your business needs.

  • Rd Station vs. HubSpot

    See which platform has powerful, but not overpowering marketing features for your business.

  • Drupal vs. HubSpot

    Choose the best CMS to suit your needs and influence how customers view your business.

  • Acuity Scheduling vs. HubSpot

    Spend less time organizing your sales and service team calendars with the right meeting scheduler.

  • Instapage vs. HubSpot

    Determine what’s best for you and your team when evaluating landing page builders.

  • Mixmax vs. HubSpot

    Find the right meeting app that seamlessly integrates with your business.

  • Wufoo vs. HubSpot

    Convert visitors into leads with the right form builder software.

  • HubSpot vs. Tray.Io

    Automate workflows and sync data between apps with the right automation software for your business.

  • Service Cloud vs. HubSpot Service Hub

    See how HubSpot and Salesforce Service Cloud compare across important software capabilities.

  • HubSpot vs. Freshdesk

    Find the best solution to effectively distribute work across your customer service team.

  • Intercom vs. HubSpot

    Choose the right customer service solution to help prioritize your customers.

  • Zendesk vs HubSpot

    Evaluate top-rated customer service software capabilities to delight customers at scale.

Frequently Asked Questions

The HubSpot customer platform is an AI-powered ecosystem that brings together all the tools businesses need to grow better. With natively-built marketing, sales, customer service, website content management, and operations software, open APIs, single sign on, and hundreds of certified integrations, the HubSpot customer platform is the single source of truth businesses need to offer remarkable customer experiences at every stage of growth.

Businesses choose HubSpot because it brings together all their marketing, sales, content, operations, and service tools in one place. With HubSpot, teams can work together seamlessly, make smart decisions using customer data and AI, and get things done efficiently without the headaches of juggling different tools or missing pieces of information.

HubSpot offers marketing, sales, content, customer service, and operations products built on top of its AI-powered Smart CRM. 

HubSpot provides privacy and security protections on their sensitive data that enable our customers to operate our products in compliance with HIPAA.

These include security features like comprehensive audit logging, advanced authentication features, inactive session timeout, account security recommendations, application level per tenant encryption, and more. Please refer to our Trust Center for resources on storing sensitive data to ensure that you use our products and services in a way that supports your HIPAA obligations.

The HubSpot BAA is included by reference in the Sensitive Data Terms for our Covered Entity and Business Associate customers storing protected health information in their account.