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What is HubSpot?

HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot customer platform has the marketing, sales, customer service, data management, and content management features you need to build the best experience for your customers.

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Explore All HubSpot Products

HubSpot Products
Marketing Hub®

Marketing Software for Small to Enterprise Businesses

Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.

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  • Marketing Studio

    Marketing studio is HubSpot's AI-powered campaign planning workspace that helps teams create content faster, together.

  • AI-Powered Email

    AI-powered email automates manual email work and delivers personalized content at scale using CRM data.

  • Video Marketing

    Clip, repurpose, and optimize content faster with AI video marketing tools.

  • Ads Software

    Use CRM data to create highly targeted ad campaigns and report valuable insights.

  • Google Ads

    Bring in more leads with Google Ads using CRM and web analytics data to inform your strategy.

  • Exit Intent Forms

    Turn website visitors into leads with customizable popup forms. No coding necessary.

  • Blog Software

    Publish blog content that drives traffic and conversions with integrated blogging tools.

  • Marketing Analytics & Dashboard Software

    Measure performance for marketing campaigns with built-in analytics, reports, and dashboards.

  • Dedicated IP Address

    Ensure your marketing emails get delivered using a dedicated IP.

  • Free Online Form Builder

    Fill your CRM with leads from your website using a powerful online form builder.

  • Free Landing Page Builder

    Create and test beautiful landing pages that generate leads and look great on any device.

  • Calls-to-Action

    Convert visitors into leads with calls-to-action you can personalize, test, and optimize.

  • Lead Capture Software

    Capture leads and automatically sync them to your CRM with HubSpot forms.

  • Social Media Management Software

    Prioritize social interactions to spend more time with the people who matter most.

  • Free Email Hosting

    Engage customers and boost clickthrough rates with easy-to-create personalized emails.

  • Campaigns

    View, manage, and act on campaign priorities directly within your marketing software.

  • Free Email Marketing Tools

    Create, personalize, and optimize marketing emails without waiting on designers or IT.

  • Drag and Drop Email Builder

    Create beautiful, personalized emails with our CRM-connected drag and drop email builder.

  • Newsletter Builder

    Create beautiful, engaging emails and send them to targeted contact lists.

  • Ad Management

    Connect your HubSpot CRM with popular ad platforms and leverage data to maximize campaign impact.

  • Transactional Email Software

    Use automated transactional emails to send receipts, welcome messages, and more.

  • SEO Marketing Software

    Use in-editor SEO recommendations to increase organic search traffic.

  • Marketing Automation Software

    Spend less time on busy work by automating email campaigns, lead scoring, and more.

  • Free Chatbot Builder Software

    Qualify leads, book meetings, provide customer support, and scale conversations with chatbots.

  • Free Contact Database & Management Software

    Keep records up to date with ease. Add contacts and log sales activity with a single click.

  • Lead Management & Tracking Software

    Manage all your lead records in one centralized database to streamline outreach.

  • Team Email

    Connect team email addresses to a universal inbox for easy and efficient collaboration.

  • Free Live Chat Software

    Connect with visitors in real time to convert leads, close deals, and provide support.

  • List Segmentation

    Create a targeted list of contacts to deliver more personalized marketing campaigns.

  • WordPress Plugin

    Access HubSpot's full suite of tools and features on your Wordpress site with this plugin.

  • ABM Software

    Unite your marketing and sales teams with collaborative tools for account-based buying.

  • SMS Marketing

    Leverage SMS marketing for direct, timely, and personalized customer engagement.

  • AI Email Writer

    HubSpot’s content assistant includes AI email writing software that multiplies your productivity.

  • Advanced Marketing Reporting

    Boost growth using multi-touch revenue attribution and customer journey analytics tools to engage customers.

  • Lead Scoring

    Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.

  • AI Social Caption Generator

    Generate social media posts with AI that ideates, refines, and assists you.

  • Customer Journey Orchestration

    Automate, optimize, and personalize experiences at scale for improved conversions.

  • Lookalike Lists

    Boost campaign performance with AI-generated lookalike lists.

  • Personalization

    Personalization uses AI to create high-converting experiences with less time and complexity.

  • Audience Segments

    Discover, build, and activate high-intent audiences with AI-powered recommendations and seamless personalization.

Sales Hub®

Sales Software for Small to Enterprise Businesses

Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

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Service Hub®

Service Software for Small to Enterprise Businesses

Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency.

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Content Hub

Content Marketing Software for Small to Enterprise Businesses

Content Hub is all-in-one, AI-powered content marketing software made for marketers to create, distribute and track content across multiple platforms and channels.

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  • Content Remix

    Effortlessly repurpose your valuable content to reach new channels and eliminate manual work.

  • Content Embed

    Produce personalized, reusable content fragments in HubSpot for seamless publishing on third-party sites.

  • Brand Voice

    Generate brand-aligned content at scale with HubSpot AI.

  • Memberships

    Create a personalized website experience with membership-based content. No plugins required.

  • Activity Logs

    Control user access and permissions and keep logs of website activity to protect your site.

  • Free Web Hosting

    Host your site on a fully managed and optimized infrastructure that scales with you.

  • Free SSL

    Secure your content and lead data with standard SSL on all HubSpot-hosted content.

  • Website Builder

    Customize your website with an easy-to-use drag-and-drop website builder.

  • Free CMS tools

    Start a blog or build a website from scratch with a best-in-class suite of content tools.

  • Single Sign On Integration

    Enable your users to log in quickly, conveniently, and securely using SSO.

  • Website Monitoring Tools for IT Teams

    Secure your business's online presence with uptime monitoring and threat detection.

  • Website Themes and Templates

    Customize your online presence with pre-built website themes and page templates.

  • AI Content Writer

    Ideate, create, and share content in a flash with AI-assisted writing.

  • AI Website Generator

    Easily create a website with a free AI builder that designs a single-page site from simple prompts.

  • Custom Domain Connection

    Boost brand trust and recognition by connecting your custom domain to your website for free.

  • Case Study Generator

    Publish case studies easily by uploading transcripts or notes to HubSpot and letting the case study generator do the work.

  • Podcast Software

    Create and publish podcasts effortlessly with HubSpot’s AI, generate scripts, and track impact with analytics.

  • AI Content Agent

    Scale your content creation efforts with an AI-powered expert that amplifies your marketing.

  • Content Personalization

    Use CRM data to scale and personalize marketing, connecting effectively with your audience.

  • Personalization Tokens

    Turn your CRM data into tailored emails, landing pages, and web content for every prospect.

Data Hub®

Data Management Software for Small to Enterprise Businesses

Data management software breaks down data silos and creates a single source of truth that empowers smarter business decisions.

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Commerce Hub

Commerce Hub

Powerful and easy-to-use commerce tools to help your business bill your customers and collect revenue.

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  • Invoices

    Easily create, send, and track professional invoices from HubSpot’s customer platform.

  • Payment Links

    Create and share payment links to get paid faster in just a few clicks.

  • Subscriptions

    Automate subscriptions and billing with HubSpot, saving time and tracking recurring revenue efficiently.

  • Quotes

    Generate sales quotes, obtain e-signatures, and process payments directly where you manage your deals.

Customer Platform

HubSpot's Customer Platform Powered by Breeze

HubSpot's customer platform unifies marketing, sales, and service teams on an AI-powered Smart CRM, offering tools and integrations for the entire customer journey.

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  • AI Customer Agent

    Support every stage of your customer journey with one AI agent that works across marketing, sales, and service.

  • AI Data Agent

    Your AI customer expert that researches, analyzes, and delivers instant answers about your customers.

  • AI Assistant

    Your AI business companion that understands your customers, deals, and processes, and works alongside you in HubSpot.

  • AI Studio

    Discover, customize, and deploy HubSpot's AI agents and custom assistants.

  • Whatsapp Integration

    Connect WhatsApp Business to HubSpot for seamless customer communication, conversation tracking, and stronger relationships.

  • Sensitive Data

    Safely store and manage your sensitive data in HubSpot Smart CRM to enhance business processes securely.

  • Shared Inbox

    Centralize messaging tools in one inbox to streamline and personalize conversations with prospects and customers.

  • CRM Customization

    Customize your CRM to access essential data quickly, minimizing distractions and enhancing team efficiency for customer focus.

  • AI Summarization

    Enhance efficiency with AI in HubSpot for reporting, quick responses, and scalable support through summaries.

  • Data Enrichment

    Enhance company and contact records to make data-driven decisions and convert top opportunities.

  • Breeze AI

    Breeze is the complete AI solution to enhance productivity and growth, automate tasks, and quickly gain actionable insights.

  • Form Shortening

    Build optimized forms with Breeze Intelligence autofill to enhance conversion rates.

HubSpot Comparisons

Check out head-to-head comparisons of HubSpot’s marketing, customer service, sales, content management, and CRM features vs. other leading software platforms.

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  • Salesforce vs. HubSpot

    Decide which top-rated CRM and sales software is right for your growing business.

  • Pipedrive vs. HubSpot

    See how HubSpot and Pipedrive compare across some of the most critical CRM capabilities.

  • Mailchimp vs. HubSpot

    Determine what’s best for you and your team when evaluating marketing tools.

  • Wordpress vs. HubSpot

    Learn how CMS Hub takes the pain out of managing your site, and allows you to focus on growth.

  • Zoho vs. HubSpot

    Pick the CRM platform that streamlines operations and successes of every team of your business.

  • Marketo vs. HubSpot

    Choose the right Marketing Automation platform for your business.

  • Active Campaign vs. HubSpot

    See how these platforms stack up when it comes to building delightful customer experiences at scale.

  • Microsoft Dynamics vs. HubSpot

    Learn the importance of having centralized sales software by comparing HubSpot and Microsoft Dynamics.

  • Pardot vs. HubSpot

    Decide which top-rated marketing automation platform is right for your business.

  • Calendly vs. HubSpot

    Learn how HubSpot is a strong alternative and reduces busy work for sales and service reps.

  • Eloqua vs. HubSpot

    Compare marketing automation tools side-by-side to effectively manage marketing campaigns.

  • HubSpot vs. Zapier

    See which powerful integration solution is the best fit for your business.

  • Act On vs. HubSpot

    Determine the best marketing platform to power your business's growth.

  • Unbounce vs. HubSpot

    Choose the best landing page builder to generate leads and run successful marketing campaigns.

  • Insightly vs. HubSpot

    Evaluate two popular CRM options that best suit your needs.

  • Agile CRM vs. HubSpot

    Pick a CRM that helps you focus on building great relationships and winning new business.

  • Sitecore vs. HubSpot

    Influence how your customers view your business by choosing the best CMS to suit your needs.

  • Craft CMS vs. HubSpot

    See if an open-source or cloud-based CMS is best for your business needs.

  • Rd Station vs. HubSpot

    See which platform has powerful, but not overpowering marketing features for your business.

  • Drupal vs. HubSpot

    Choose the best CMS to suit your needs and influence how customers view your business.

  • Acuity Scheduling vs. HubSpot

    Spend less time organizing your sales and service team calendars with the right meeting scheduler.

  • Instapage vs. HubSpot

    Determine what’s best for you and your team when evaluating landing page builders.

  • Mixmax vs. HubSpot

    Find the right meeting app that seamlessly integrates with your business.

  • Wufoo vs. HubSpot

    Convert visitors into leads with the right form builder software.

  • HubSpot vs. Tray.Io

    Automate workflows and sync data between apps with the right automation software for your business.

  • Service Cloud vs. HubSpot Service Hub

    See how HubSpot and Salesforce Service Cloud compare across important software capabilities.

  • HubSpot vs. Freshdesk

    Find the best solution to effectively distribute work across your customer service team.

  • Intercom vs. HubSpot

    Choose the right customer service solution to help prioritize your customers.

  • Zendesk vs HubSpot

    Evaluate top-rated customer service software capabilities to delight customers at scale.

Frequently Asked Questions

The HubSpot customer platform is an AI-powered ecosystem that brings together all the tools businesses need to grow better. With natively-built marketing, sales, customer service, website content management, and data management software, open APIs, single sign on, and hundreds of certified integrations, the HubSpot customer platform is the single source of truth businesses need to offer remarkable customer experiences at every stage of growth.

Businesses choose HubSpot because it brings together all their marketing, sales, content, data managem, and service tools in one place. With HubSpot, teams can work together seamlessly, make smart decisions using customer data and AI, and get things done efficiently without the headaches of juggling different tools or missing pieces of information.

HubSpot offers marketing, sales, content, customer service, and operations products built on top of its AI-powered Smart CRM. 

HubSpot provides privacy and security protections on their sensitive data that enable our customers to operate our products in compliance with HIPAA.

These include security features like comprehensive audit logging, advanced authentication features, inactive session timeout, account security recommendations, application level per tenant encryption, and more. Please refer to our Trust Center for resources on storing sensitive data to ensure that you use our products and services in a way that supports your HIPAA obligations.

The HubSpot BAA is included by reference in the Sensitive Data Terms for our Covered Entity and Business Associate customers storing protected health information in their account.