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What is HubSpot?

HubSpot is a CRM platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, The HubSpot CRM platform has the marketing, sales, customer service, operations, and content management features you need to build the best experience for your customers.

Explore All HubSpot Products

Marketing Hub™

Marketing Software for Small to Enterprise Businesses

Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.

  • Ads Software

    Use CRM data to create highly targeted ad campaigns and report valuable insights.

  • Google Ads

    Bring in more leads with Google Ads using CRM and web analytics data to inform your strategy.

  • Exit Intent Forms

    Turn website visitors into leads with customizable popup forms. No coding necessary.

  • Blog Software

    Publish blog content that drives traffic and conversions with integrated blogging tools.

  • Marketing Analytics & Dashboard Software

    Measure performance for marketing campaigns with built-in analytics, reports, and dashboards.

  • Dedicated IP Address

    Ensure your marketing emails get delivered using a dedicated IP.

  • Free Online Form Builder

    Fill your CRM with leads from your website using a powerful online form builder.

  • Free Landing Page Builder

    Create and test beautiful landing pages that generate leads and look great on any device.

  • Calls-to-Action

    Convert visitors into leads with calls-to-action you can personalize, test, and optimize.

  • Lead Capture Software

    Capture leads and automatically sync them to your CRM with HubSpot forms.

  • Social Media Management Software

    Prioritize social interactions to spend more time with the people who matter most.

  • Free Email Hosting

    Engage customers and boost clickthrough rates with easy-to-create personalized emails.

  • Free Squeeze Page Builder

    Use a drag-and-drop builder to create responsive squeeze pages that turn clicks into subscribers.

  • Behavioral Targeting

    Personalize marketing outreach at scale with behavioral targeting features.

  • Ad ROI

    Get started quickly with simple ad creation and seamless lead syncing.

  • Campaigns

    View, manage, and act on campaign priorities directly within your marketing software.

  • Free Email Marketing Tools

    Create, personalize, and optimize marketing emails without waiting on designers or IT.

  • Ad Builder

    Create, manage, and report on ads across Facebook, LinkedIn, Google, and more within one platform.

  • Web Forms

    Create standalone, pop-up, embedded, and collected forms to gather contact details.

  • Free Form Maker

    Leverage a user-friendly interface to create lead-capture forms with no coding required.

  • Electronic Forms (E-Forms)

    Create and publish e-forms to streamline lead capture from your website.

  • Drag and Drop Email Builder

    Create beautiful, personalized emails with our CRM-connected drag and drop email builder.

  • Newsletter Builder

    Create beautiful, engaging emails and send them to targeted contact lists.

  • Ad Management

    Connect your HubSpot CRM with popular ad platforms and leverage data to maximize campaign impact.

  • Transactional Email Software

    Use automated transactional emails to send receipts, welcome messages, and more.

  • Site Search

    Help visitors find the content they need by adding a search box to your website.

  • SEO Marketing Software

    Use in-editor SEO recommendations to increase organic search traffic.

  • Scroll Box

    Create scrolling forms to capture leads and newsletter subscribers anywhere on a page.

  • Project Management Software

    Accelerate productivity and leave spreadsheets in the past with project management tools.

  • Pop-Up Forms

    Capture new subscribers and leads with customizable pop-up forms. No code required.

  • Marketing Automation Software

    Spend less time on busy work by automating email campaigns, lead scoring, and more.

  • Free Chatbot Builder Software

    Qualify leads, book meetings, provide customer support, and scale conversations with chatbots.

  • Free Contact Database & Management Software

    Keep records up to date with ease. Add contacts and log sales activity with a single click.

  • Lead Management & Tracking Software

    Manage all your lead records in one centralized database to streamline outreach.

  • Team Email

    Connect team email addresses to a universal inbox for easy and efficient collaboration.

  • Free Live Chat Software

    Connect with visitors in real time to convert leads, close deals, and provide support.

  • Video Hosting

    Embed videos and measure their performance on marketing, sales, and service collateral.

  • List Segmentation

    Create a targeted list of contacts to deliver more personalized marketing campaigns.

  • Lead Management & Tracking Software

    Manage all your lead records in one centralized database to streamline outreach.

  • List Segmentation

    Create a targeted list of contacts to deliver more personalized marketing campaigns.

  • WordPress Plugin

    Access HubSpot's full suite of tools and features on your Wordpress site with this plugin.

  • ABM Software

    Unite your marketing and sales teams with collaborative tools for account-based buying.

Sales Hub™

Sales Software for Small to Enterprise Businesses

Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

Service Hub™

Service Software for Small to Enterprise Businesses

Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency.

CMS Hub™

CMS Software for Small to Enterprise Businesses

Content management software that's flexible for marketers, powerful for developers, and gives your customers a personalized, secure experience.

Operations Hub™

Operations Software for Small to Enterprise Businesses

Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.

HubSpot Comparisons

Check out head-to-head comparisons of HubSpot’s marketing, customer service, sales, content management, and CRM features vs. other leading software platforms.

  • Salesforce vs. HubSpot

    Decide which top-rated CRM and sales software is right for your growing business.

  • Pipedrive vs. HubSpot

    See how HubSpot and Pipedrive compare across some of the most critical CRM capabilities.

  • Mailchimp vs. HubSpot

    Determine what’s best for you and your team when evaluating marketing tools.

  • Wordpress vs. HubSpot

    Learn how CMS Hub takes the pain out of managing your site, and allows you to focus on growth.

  • Zoho vs. HubSpot

    Pick the CRM platform that streamlines operations and successes of every team of your business.

  • Marketo vs. HubSpot

    Choose the right Marketing Automation platform for your business.

  • Active Campaign vs. HubSpot

    See how these platforms stack up when it comes to building delightful customer experiences at scale.

  • Microsoft Dynamics vs. HubSpot

    Learn the importance of having centralized sales software by comparing HubSpot and Microsoft Dynamics.

  • Pardot vs. HubSpot

    Decide which top-rated marketing automation platform is right for your business.

  • Calendly vs. HubSpot

    Learn how HubSpot is a strong alternative and reduces busy work for sales and service reps.

  • Eloqua vs. HubSpot

    Compare marketing automation tools side-by-side to effectively manage marketing campaigns.

  • HubSpot vs. Zapier

    See which powerful integration solution is the best fit for your business.

  • Act On vs. HubSpot

    Determine the best marketing platform to power your business's growth.

  • Unbounce vs. HubSpot

    Choose the best landing page builder to generate leads and run successful marketing campaigns.

  • Insightly vs. HubSpot

    Evaluate two popular CRM options that best suit your needs.

  • Agile CRM vs. HubSpot

    Pick a CRM that helps you focus on building great relationships and winning new business.

  • Sitecore vs. HubSpot

    Influence how your customers view your business by choosing the best CMS to suit your needs.

  • Craft CMS vs. HubSpot

    See if an open-source or cloud-based CMS is best for your business needs.

  • Rd Station vs. HubSpot

    See which platform has powerful, but not overpowering marketing features for your business.

  • Drupal vs. HubSpot

    Choose the best CMS to suit your needs and influence how customers view your business.

  • Acuity Scheduling vs. HubSpot

    Spend less time organizing your sales and service team calendars with the right meeting scheduler.

  • Instapage vs. HubSpot

    Determine what’s best for you and your team when evaluating landing page builders.

  • Mixmax vs. HubSpot

    Find the right meeting app that seamlessly integrates with your business.

  • Wufoo vs. HubSpot

    Convert visitors into leads with the right form builder software.

  • HubSpot vs. Tray.Io

    Automate workflows and sync data between apps with the right automation software for your business.

  • Service Cloud vs. HubSpot Service Hub

    See how HubSpot and Salesforce Service Cloud compare across important software capabilities.

  • HubSpot vs. Freshdesk

    Find the best solution to effectively distribute work across your customer service team.

  • Intercom vs. HubSpot

    Choose the right customer service solution to help prioritize your customers.

  • Zendesk vs HubSpot

    Evaluate top-rated customer service software capabilities to delight customers at scale.

Frequently Asked Questions

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